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- 2 captivating formulas to hook your clients
2 captivating formulas to hook your clients
Stress no more to capture your client's attention, with these 2 formulas you will be THE sensation
Are your words falling on deaf ears? Struggling to capture your audience's attention and turn them into loyal customers? 🫤
⚔️ We've got two secret weapons in our arsenal that will transform your copywriting from bland to brilliant.
Introducing the BAB and PAS formulas: your keys to crafting irresistible copy that resonates with your audience and drives conversions. 🗣️
1️⃣ Formula 1: BAB (Before - After - Bridge)
Paint a picture of your audience's world before they meet your product or service, then showcase the transformation they can achieve after.
Tips:
🥹 Relate to their pain: Vividly describe the struggles and frustrations they face without your solution.
💪 Highlight the transformation: Show how your product or service can be their knight in shining armor, solving their problems and bringing them joy.
🌉 Bridge the gap: Connect the dots between the "before" and "after," explaining how your offering is the missing piece in their puzzle.
Example:
📌 Before: Imagine a world where you're constantly stressed, overwhelmed, and struggling to keep up with your never-ending to-do list.
✅ After: With our productivity app, you'll transform into a time management master, effortlessly conquering your tasks and achieving your goals.
⭐️ Bridge: Our app's intuitive features and personalized strategies will help you prioritize effectively, eliminate distractions, and finally take control of your time.
2️⃣ Formula 2: PAS (Problem - Agitate - Solution)
Agitate your audience's pain points, making them acutely aware of the problem they need to solve.
Tips:
🔎 Identify the core problem: Pinpoint the root cause of their frustration, the thing that's holding them back from achieving their goals.
🫢 Agitate the wound: Don't shy away from highlighting the negative consequences of their inaction. Make them feel the pain!
🙏 Present the solution: Position your product or service as the ultimate remedy, the answer to their prayers.
Example:
📌 Problem: Tired of wasting money on ineffective hair products that leave your locks dull, lifeless, and damaged?
✅ Agitate: Those days are over! Harsh chemicals and empty promises have wreaked havoc on your hair, leaving it dry, brittle, and yearning for salvation.
⭐️ Solution: Our revolutionary hair care system, infused with natural ingredients, will restore your hair's health, shine, and vitality, transforming it into the envy of your friends.
💡 Remember, effective copywriting is about storytelling, not just selling.
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