3 tips to crush your next IG Live

Did you know over 500 million Instagram accounts watch live videos every day? 🤯 

That's a massive audience waiting to connect with you! IG Live lets you broadcast live video directly to your followers, creating a fun and interactive way to share your brand story and build relationships. 🚀 

Here's why IG Live is a game-changer for your brand:

• Unfiltered & authentic: Live video feels real and personal, allowing you to connect with your audience on a deeper level.

• Organic engagement: Live sessions spark conversations, answer questions in real-time, and keep your audience coming back for more.

• Boost brand awareness: Reach new audiences through shares and the explore page, attracting potential customers who might not have known about you before.

Thinking about going live but not sure where to start? 👉️ No worries! These 3 tips will help you rock your next IG Live session:

1️⃣ Take your business online (even without leaving your home!)

Imagine a yoga studio offering live online classes during quarantine. Pretty cool, right? IG Live lets you adapt your services to the virtual world, keeping customers engaged even if you can't meet in person.

📌 Here's an example → 🏋️‍♂️ Fitness Instructor: Offer a live workout session, answer exercise questions, and connect with your students in real-time.

2️⃣ Partner up with an influencer: let someone else take the spotlight

Feeling a little nervous about going live yourself? No problem! Team up with an influencer in your industry to host a fun and informative session. Promote the event using social media scheduling tools to build anticipation.

📌 Here's an example → 💄 Makeup Brand: Partner with a beauty influencer to host a live makeup tutorial, showcasing your products and reaching their audience.

3️⃣ Host an Interview: put a face to your brand

People love to see the people behind the brand! Use IG Live's "add a friend to broadcast" feature to host an interview with an expert in your field. This adds a personal touch, showcases your knowledge, and allows your audience to connect with the faces behind your brand.

📌 Here's an example → 💻️ Tech Startup: Interview a tech industry leader about upcoming trends and innovations, offering valuable insights to your audience.

New in here? Get to know Insight Voice!

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️ Insight Voice was created to unlock your voice and help you carve out your corner of the internet.