4 reasons to try Youtube shorts + tips!

Discover the potential that YouTube Shorts have for your brand and you will never want to leave it

Author

Matthew Curtis
November 25, 2024

Did you know that people are watching over 15 billion hours of online video content each month? 📹️ 

And with short-form videos exploding in popularity, YouTube Shorts is the latest platform to jump on board! But what are YouTube Shorts, and how can your brand benefit from using them? 🤔 

First, let’s talk about what are YouTube Shorts:

💭 Think of YouTube Shorts as bite-sized versions of regular YouTube videos. Unlike traditional YouTube content, Shorts are designed for mobile viewing and creation. You can use your phone to shoot and edit fun, engaging videos up to 60 seconds long.

How can you watch YouTube Shorts?

It's easy! Just open the YouTube app on your phone and look for the "Shorts" icon at the bottom of the homepage. ⬇️ 

And why should your brand try YouTube Shorts?

Here are 4 reasons why YouTube Shorts could be a game-changer for your brand:

1️⃣ Reach a new audience 💥 

While other platforms might be crowded with short-form video creators, YouTube Shorts is a fresh space with plenty of room to stand out. Early adopters like your brand can grab the attention of a new audience before the market gets saturated.

💡 Action tip: Create a content calendar with Insight Voice specifically for YouTube Shorts, planning out a variety of engaging video ideas to capture attention and drive views.

2️⃣ Perfect for influencers 📱 

If you already work with influencers on TikTok or Instagram Reels, YouTube Shorts offers a new platform for them to showcase their talent and reach a wider audience with less competition.

💡 Action tip: Partner with influencers who are already creating successful short-form content on other platforms to leverage their expertise and reach.

3️⃣ Easy engagement ✅ 

The short, snackable nature of Shorts makes it easy for viewers to engage with your brand. You can use humor, behind-the-scenes glimpses, or quick product demos to capture attention and leave a lasting impression.

💡 Action tip: Incorporate clear calls-to-action in your Shorts, encouraging viewers to visit your website, follow your social media, or make a purchase.

4️⃣ Content variety 👀 

Think outside the box! Shorts are a chance to experiment with different content styles that might not fit your traditional YouTube strategy. This opens up exciting possibilities for brand storytelling and audience interaction.

💡 Action tip: Repurpose existing content into shorter, more engaging Shorts formats to give your videos new life and reach a wider audience.

New in here? Get to know Insight Voice!

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️ Insight Voice was created to unlock your voice and help you carve out your corner of the internet.

How can we help you?

We take your raw insights and formats them with AI to be attractive wherever your customers are reading:

💻️ Blogs
📱 Social Content
📰 Newsletters
❓️ FAQs

Once you love your content, we'll handle sending it for you! Start unlocking your insights FREE for 7 days here.