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4 steps to elevate your team's content creation game

Winning in the content creation game requires more than just individual efforts. Here are four tactical steps to get your team on board:

1) Define roles and responsibilities

Define them for each team member involved in content creation. Whether it's writing, designing, or promoting, make sure everyone knows their role in the game plan.

What to do? Schedule a team meeting to discuss individual strengths and interests. Assign roles based on skills and expertise.

Favorite meeting apps: Fellow or Dialpad.

2) Create a content calendar

Develop a content calendar to map out topics, deadlines, and distribution channels. Keep everyone in the loop and accountable for their contributions.

What to do? Set up a shared calendar or project management tool where team members can collaborate and track progress. Don’t forget to set goals each month.

Favorite content calendar apps: Notion and ClickUp. 
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3) Brainstorm like champions

Gather your squad for regular brainstorming sessions to generate fresh content ideas. Encourage creativity and open-mindedness – no idea is a bad idea.

What to do? Host brainstorming sessions once a week with diverse team members to bring different perspectives to the table.

Favorite brainstorming apps: Miro and Ayoa.

4) Celebrate team wins

Celebrate milestones and successes along the content creation journey. Recognize and reward team members for their hard work and contributions.

What to do? Host regular team meetings or virtual celebrations and give them incentives to be more motivated. You can give days off, bonuses, promotions, free courses, and more.

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