5 tips for creating engaging social media videos

Did you know that video content is king on social media? 📹️ 

People are watching more videos than ever before, and it's a fantastic way to grab attention and connect with your audience. But with so much competition, how do you create videos that people will actually stop and watch?

📌 People are now consuming more videos than ever before, making it an essential tool for businesses of all sizes. Here are some compelling statistics that highlight the power of video marketing:

• 81% of people say they've been convinced to buy a product or service after watching a video. (Hubspot)

• Social media videos generate 1200% more shares than text posts and images. (Wyzowl)

• 73% of consumers prefer to watch videos to learn about a product or service. (Cisco)

With these numbers in mind, it's clear that video is a powerful way to connect with your audience, build brand awareness, and drive sales. But with so much competition, how do you create videos that people will actually stop and watch? 🤔 

Here are 5 tips to help you make social media videos that are both fun and effective:

1️⃣ Keep it short & sweet: get to the point fast! 💥 

Our attention spans are shorter than ever, so ditch the long lectures. Aim for videos under 2 minutes (or even shorter!) that deliver a clear message quickly. Hook viewers in the first few seconds with something eye-catching, then keep the pace moving.

Example:

• Restaurant: Instead of a long menu tour, create a 30-second video highlighting your signature dish with close-up shots and mouthwatering sound effects. 🍔 

2️⃣ Search savvy: make your videos easy to find ✅ 

Imagine someone searching for your product on social media, but your videos don't show up! Optimize your videos for search by using relevant keywords in the title, description, and tags. Also, create a clear and eye-catching thumbnail image to entice viewers to click.

Example:

• Fitness instructor: If you offer yoga classes, use keywords like "yoga for beginners" in your video title and description. Create a thumbnail image showing you leading a yoga pose in a beautiful setting. 🧘 

3️⃣ Sound off? No problem! 🔉 

Lots of people watch videos on their phones with the sound off. Make sure your video still makes sense and is engaging even without audio. Use text overlays, captions, or strong visuals to tell your story.

Example:

• Pet supplies store: Show a short video of a happy dog playing with a new toy. Use text overlays to highlight the toy's features and benefits, like "durable" or "interactive." 🐶 

4️⃣ Go native: upload directly to each platform 💻️ 

Social media platforms love videos uploaded directly to their site. This means uploading your video separately to each platform you use, like Facebook, Instagram, and YouTube.

Example:

• Makeup artist: Instead of sharing a YouTube link on Facebook, upload your makeup tutorial directly to Facebook. This increases the chances of people seeing and engaging with your video. 💄 

5️⃣ Call to action: tell them what to do next

Don't just post a video and hope for the best! Have a clear call to action (CTA) at the end, telling viewers what you want them to do next. Ask them to subscribe, like your page, or visit your website for more information.

Example:

• Fashion boutique: End your video with a friendly message like "Shop the look now on our website!" or "Leave a comment below telling us your favorite outfit." 👗 

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