5 top social media content trends for 2025

🔎 Did you know that by 2025, social media users are expected to reach 4.41 billion? 

That's a massive audience waiting to be engaged with! But with so much competition, how can your brand stand out in the ever-changing world of social media? 👀 

To stay ahead of the curve and make the most of this exciting time, we've put together a guide to the top 5 social media trends that are set to dominate the year:

1️⃣ Virtual adventures await: AR & VR integration 🕶️ 

Imagine trying on clothes without leaving your room or attending a concert from your couch – that's the power of augmented reality (AR) and virtual reality (VR)! Social media platforms are embracing these technologies, letting you interact in virtual spaces, attend events, and even shop through AR product displays.

📌 What to do? Experiment with AR filters and VR experiences to create engaging content for your audience. Partner with influencers or host interactive events to showcase the possibilities of these technologies.

2️⃣ Short and sweet: the short-form video boom 📹️ 

Short videos are all the rage, thanks to platforms like TikTok and Instagram Reels. In 2025, short-form content will be everywhere, so brands and influencers will need to master the art of delivering impactful messages in under a minute. Think funny skits, quick product demos, or catchy challenges – the shorter, the better!

📌 What to do? Create a content calendar specifically for short-form videos, planning out a variety of engaging video ideas to capture attention and drive views.

3️⃣ Shopping made easy: social commerce explosion 🛒 

Ever seen something cool on social media and wished you could buy it right away? Well, your wish is coming true! Social commerce is on the rise, with platforms adding features like shoppable posts, live-stream shopping events, and even in-app checkout options. This means you can discover and buy products directly through social media, making it super convenient for both you and businesses.

📌 What to do? Partner with relevant influencers to promote your products through live-stream shopping events or shoppable posts. Leverage social commerce features to make it easy for customers to purchase your products directly from your social media pages.

4️⃣ Your social media butler: AI personalization 📱 

Artificial intelligence (AI) will be personalizing your experience like never before. AI algorithms will analyze your likes and views to recommend content, ads, and even people to follow that you'll enjoy. This means you'll see more of what you want and less of what you don't, making social media a more enjoyable space.

📌 What to do? Analyze your audience's interests and preferences to create content that resonates with them. Utilize AI tools to gain insights into your audience's behavior and tailor your messaging accordingly.

5️⃣ Putting well-being first: focus on mental health 🧠 

The impact of social media on mental health is a growing concern, and platforms are taking notice. In 2025, you'll see features like screen time reminders, content moderation tools to limit negativity, and even access to mental health resources, all built right into your favorite apps. Social media companies are realizing the importance of creating a healthy online environment for everyone.

📌 What to do? Encourage your followers to take breaks from social media and engage in offline activities. Promote body positivity and mental health awareness through your content and partnerships.

New in here? Get to know Insight Voice!

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️ Insight Voice was created to unlock your voice and help you carve out your corner of the internet.