7 type of contents people love to see

Make your audience fall in love with these must-have content types

Author

Matthew Curtis
December 19, 2024

Did you know that funny content is the king of memorability? 👀 

📌 According to Consumer Trends Survey, a whopping 52% of people say funny content is the most interesting and memorable stuff brands can share. That's a 3% jump from last year, so it's clear – humor is here to stay!

But funny content is just one piece of the puzzle. Today, we're diving into 7 types of content that'll have your audience saying, "Yes, that's me!" and "I gotta share this!"

1️⃣ Funny content: laughter is the best medicine (and marketing tool!) 🤣 

We all love a good laugh, and guess what? So does your audience! Funny content can be a great way to break the ice, connect with your audience on a deeper level, and make your brand more memorable.

✅ What marketers can do:

  • Craft emails with witty subject lines.

  • Use trending memes and adapt them to your brand.

  • Create funny videos or social media posts.

2️⃣ Content showcasing your amazing products/services ⭐️ 

This might seem obvious, but showing off what you do is super important! People want to see your products or services in action, and understand how they can benefit their lives.

✅ What marketers can do:

  • Share customer testimonials and success stories.

  • Create product demos and tutorials.

  • Post eye-catching photos and videos of your products.

3️⃣ Relatable content: speak their language, share their struggles 🗣️ 

Nobody wants to feel alone. When you create content that reflects your audience's experiences, challenges, and aspirations, you build a connection. It's like saying, "Hey, we get it!"

✅ What marketers can do:

  • Share content that addresses common pain points your audience faces.

  • Use real-life stories and examples.

  • Encourage user-generated content with relatable hashtags.

4️⃣ Content that reflects brand values 👐 

People are drawn to brands that stand for something. Showcase your values through your content, and attract like-minded customers who share your beliefs.

✅ What marketers can do:

  • Highlight your company's commitment to social responsibility.

  • Share stories about employees who embody your values.

  • Partner with causes or organizations that align with your brand.

5️⃣ Educational/Informational content: be their helpful guide! 📑 

People are always looking to learn something new. Establish yourself as an expert by sharing valuable information and insights related to your industry.

✅ What marketers can do:

  • Create blog posts or articles on relevant topics.

  • Host webinars or online workshops.

  • Share infographics and other visual content.

6️⃣ Trendy content: ride the wave, but stay authentic 😎 

Jumping on trending topics can be a great way to grab attention, but authenticity is key. Make sure the trend aligns with your brand voice and target audience.

✅ What marketers can do:

  • Use trending hashtags in a way that's relevant to your brand.

  • Create content that references current events or pop culture moments.

  • Participate in trending challenges (but keep it on-brand!).

7️⃣ Behind-the-scenes content: give them a peek behind the curtain! 🎬️ 

Ever wonder what goes on at your company HQ? Give your audience a glimpse into your company culture, team members, and how you create the magic.

✅ What marketers can do:

  • Share photos and videos from your office or workspace.

  • Introduce your team members in a fun way.

  • Show the process behind creating your products or services.

New in here? Get to know Insight Voice!

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️ Insight Voice was created to unlock your voice and help you carve out your corner of the internet.

How can we help you?

We take your raw insights and formats them with AI to be attractive wherever your customers are reading:

💻️ Blogs
📱 Social Content
📰 Newsletters
❓️ FAQs

Once you love your content, we'll handle sending it for you! Start unlocking your insights FREE for 7 days here.