Do’s and don'ts: 'Twitter/X' version

With over 330 million active monthly users, Twitter/X is a powerful tool that businesses can use to connect with their audience, promote their products or services, and build brand awareness. 🐦️ 

However, with so much competition, it can be tough to stand out from the crowd. 🤔 

That's where these do's and don'ts come in. Follow these tips to help you create a Twitter strategy that will help you achieve your business goals.

Do's:

1️⃣ Optimize your profile ✍️ 

Make sure your profile is complete and includes a clear bio, a profile picture, and a header image. Use relevant keywords in your bio so that people can easily find you when they're searching for businesses in your industry.

→ ✅ Example: The Hootsuite Twitter profile is a great example of an optimized profile. It includes a clear bio that describes the company's products and services, a profile picture that features the company's logo, and a header image that promotes the company's latest product.

2️⃣ Tweet regularly ⌨️ 

The more you tweet, the more likely people are to see your content. However, it's important to tweet quality content that is relevant to your audience. Avoid tweeting too much or too little. Aim for 5-10 tweets per day.

→ ✅ Example: Oreo is a brand that is known for its creative and engaging tweets. They often tweet about pop culture events and holidays, and they always use relevant hashtags.

3️⃣ Use relevant hashtags #️⃣ 

Hashtags help people find your tweets. Use a mix of popular and niche hashtags to reach a wider audience.

→ ✅ Example: Duolingo often uses the hashtag #Duolingo in its tweets. This helps people who are searching for tweets about the brand.

4️⃣ Engage with your audience 💬 

Twitter is a two-way street. Respond to comments, answer questions, and participate in conversations. The more you engage with your audience, the more likely they are to become loyal customers.

→ ✅ Example: SouthwestAir is a brand that is known for its excellent customer service on Twitter. They are always quick to respond to customer inquiries and complaints.

5️⃣ Use Twitter ads 📣 

Twitter ads can be a great way to reach a targeted audience and promote your products or services. You can target your ads by demographics, interests, and even Twitter handle.

→ ✅ Example: Uber often uses Twitter ads to promote its latest deals and discounts. They target their ads to people who are interested in travel and transportation.

Don'ts:

❌ Don't spam: Don't follow people you don't know and don't tweet the same thing over and over again. This will just annoy people and make them unfollow you.

❌ Don't be negative: Twitter is a great place to share positive news and information. Avoid tweeting negative or controversial content. This will make your brand look bad.

❌ Don't ignore your followers: If someone asks you a question or leaves a comment, be sure to respond. Ignoring your followers will make them feel like they don't matter.

❌ Don't use all caps: Using all caps is considered to be rude and shouting. Avoid using all caps in your tweets.

❌ Don't use too many emojis: Emojis can be fun and engaging, but don't use too many of them. This will make your tweets look unprofessional.

💡 Remember, Twitter is a powerful tool, but it's important to use it wisely.

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🔓️ Insight Voice was created to unlock your voice and help you carve out your corner of the internet.