Don't just scroll! Stop and watch: A Twitter/X video guide

Alright, let's cut to the chase. You've got a video, you want people to see it, and you want them to like it. Not just scroll past it like it's a Tuesday afternoon meeting. So, what's the secret sauce? 🫙 

In today's newsletter, we’re diving deep into the world of Twitter videos. So, grab your popcorn (or your headphones), and let's get started! 🍿 

1️⃣ Sound off, please?

Okay, let's be honest. Most people are scrolling with the sound off. So, don't rely on that fancy soundtrack to carry the day. Captions, captions, captions! Make sure your video is clear even without the audio. And hey, while we're at it, keep the visuals simple. No need for a kaleidoscope of colors and flashing lights.

2️⃣ Quick, show your colors!

You've got a few seconds to grab attention. Don't waste them. Get your logo or product front and center in those first 3 seconds. Think of it like a speed dating session. You want people to know who you are fast.

3️⃣ Keep it short and sweet 

Your video is the main attraction, not the text. So, keep the post copy brief and to the point. Emojis are your friends here. They add a touch of personality and can help break up the text. And remember, hashtags are like secret codes. Use them strategically to help people find your video.

4️⃣ Think outside the box

Videos don't always have to be Hollywood productions. Sometimes, a simple, short clip can be more effective. And hey, did you know that shorter videos can loop? It's like a never-ending GIF party!

So, there you have it. Follow these tips, and you'll be well on your way to creating engaging Twitter videos that will stop people in their tracks. Happy scrolling (or watching)! 👋 

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