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How often you should be posting on social media?

Should you post 4 times a week? Every day? at what time? Here we tell you EVERYTHING!

Author

Matthew Curtis
December 23, 2024

Did you know that the average person spends 2 hours and 27 minutes on social media every day? ⏳️ 

That's a lot of time your potential customers are spending online, and it's a huge opportunity for you to connect with them. But how often should you be posting to get the most out of these platforms?

The truth is, there's no one-size-fits-all answer. The "perfect" posting frequency depends on your unique strategy and goals. However, there are some general guidelines you can follow to help you find your sweet spot. 🍬 

Step 1: Goals, glorious goals! 🎯 

What do you want to achieve on social media? Brand awareness? Website traffic? A thriving community? Knowing your goals will guide your posting frequency.

📌 For example, building brand awareness might call for more frequent posts, while a curated Instagram feed with high-quality visuals might be perfectly fine with just a few posts per week.

Step 2: Platform owner! 💻️ 

Research the best practices for each social media platform. For example, Twitter is known for its fast-paced, real-time nature, so you may want to post more frequently there than on LinkedIn, which is a more professional platform.

✅ Here's a quick guide to posting frequency by platform:

  • Instagram: Post 1-2 posts a day.

  • Facebook: Post about once a day.

  • LinkedIn: Post between 3 to 5 times per week.

  • X: Post between 2 to 5 times a day.

  • TikTok: Post about 1 to 4 times a day.

Step 3: Ditch the guru, embrace the data 🔮 

Actionable tip: Use social media analytics tools to track your progress and see what's working and what's not. Pay attention to metrics such as engagement rates, reach, and impressions.

✅ Here are some specific metrics to track for each platform:

  • Twitter: Engagement rate, retweets, clicks.

  • Instagram: Likes, comments, saves, video views.

  • Facebook: Engagement rate, reach, clicks.

  • LinkedIn: Engagement rate, shares, clicks.

  • TikTok: Engagement rate, video views, shares.

Step 4: All about your audience 🔈️ 

Create buyer personas to better understand your target audience. This will help you tailor your content and posting schedule to their interests and needs.

👀 Consider the following factors when creating your buyer personas:

  • Demographics: Age, gender, location, income, education.

  • Interests: Hobbies, passions, lifestyle.

  • Pain points: Challenges, problems, frustrations.

  • Goals: Aspirations, desires, dreams.

Step 5: Be realistic and don't burn out! ⛔️ 

Be honest with yourself about how much time you can realistically dedicate to social media content creation. Don't set yourself up for failure by trying to maintain a posting schedule that's unsustainable.

💡 Here are some tips for avoiding burnout:

  • Create a content calendar and plan your posts in advance → Insight Voice is your savior tool.

  • Use batch-creation techniques to save time.

  • Repurpose your content across different platforms.

  • Delegate tasks to others, if possible.

  • Take breaks and don't be afraid to say no to additional commitments.

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