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How to craft the perfect strategy for Instagram’s caption and hashtags?
Discovering the potential of hashtags and captions on Instagram can revolutionize your content strategy
Matthew Curtis
May 06, 2024
Forget about slapping 30 hashtags and a random caption onto your posts – let's see the real strategy behind maximizing engagement and reach.
A recent study delving into Instagram's algorithm revealed some eye-opening insights:
🔸 Use relevant hashtags: Don't underestimate the impact of hashtags. Posts with 2 to 4 well-chosen hashtags perform significantly better than those with none or an excessive 30.
🔸 Optimal reach: A reel with just one hashtag can boost its reach by a staggering 30% and increase engagement by 18%. That's the power of strategic tagging.
🗨️ Caption Length
It's not just about the hashtags; captions play a crucial role too.
🔸 Short and sweet for reels: Short captions reign supreme on reels. Keep them concise and to the point since reels are all about quick consumption.
🔸 Unexpected effectiveness: Surprisingly, both posts and reels benefit from longer captions exceeding 1,000 characters. Yes, you read that right – LinkedIn post length on Instagram. This length allows for storytelling and deeper engagement, defying the norm of bite-sized content.
💡 The takeaway
Strike a balance between hashtags and captions. Craft relevant hashtags to boost discoverability and engagement, and experiment with longer captions to captivate your audience on both posts and reels.
It's not just about the quantity but the quality and relevance that truly make an impact.
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