How to take advantage of LinkedIn surveys?

Want to gather valuable insights from your LinkedIn network? Our simple guide will show you how to create engaging surveys and boost your engagement.

Author

Matthew Curtis
April 14, 2025

LinkedIn surveys are a fantastic tool that let you easily engage with your audience. They’re a type of content where you can ask a question in a post and provide multiple-choice answers for your followers to pick from. 📋

✅ Available for both personal profiles and company pages, you can create surveys right from the LinkedIn app or website.

So, how do you make the most of LinkedIn surveys? Let’s walk through how to set one up and explore some strategies to maximize their impact. 👇️ 

Ready to create your first survey? Here’s a quick step-by-step guide:

1) Go to your LinkedIn profile or company page—wherever you want to post.
2) Click ‘Create a post.’
3) Tap the ‘More’ button (with three dots) and select ‘Poll’ 📊.
4) Fill in your question, provide up to four response options, and set the duration for the poll.
5) Write a compelling post to accompany your survey.
6) Hit publish!

It’s that easy! Now let’s talk about how to use them effectively.

How to use LinkedIn surveys in your strategy? 

1️⃣ Gather audience insights 🔎 

Want to know what your audience thinks about a particular topic or feature? Surveys are a great way to measure opinions and preferences, allowing you to adapt your offerings based on real feedback. Plus, LinkedIn’s algorithm tends to boost surveys, helping you reach more people beyond your usual audience.

💡 Tip: Ask questions directly related to your industry to drive more meaningful interactions.

2️⃣ Spark conversations 💬 

Surveys are not just about data—they’re about creating conversations. After people vote, they’re likely to comment and share their opinions further. This interaction can create a lively discussion and help build a community around your content.

💡 Tip: End your survey post with a question that invites comments to keep the conversation going.

3️⃣ Identify audience interests 😄 

Curious about your audience’s preferences or what kind of content they want to see from you? Use surveys to ask them directly. This way, you’ll know exactly what resonates and can tailor your content to their interests.

💡 Tip: Use fun or light-hearted questions occasionally to keep your audience engaged and entertained.

LinkedIn surveys are more than just a question—they’re a gateway to connecting with your audience, understanding their needs, and boosting engagement. 💫 

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