How to use memes to boost your brand?

Create memes that make your brand stand out from the crowd with these tips!

Author

Matthew Curtis
January 09, 2025

In our previous newsletter (if you haven’t seen it yet, that’s your cue to do so) we talked about how humor and irony can be great tools for your brand, so today we talk about one that we all love: memes. 😎 

Let’s face it, when you're scrolling through your feed when suddenly and a hilarious meme pops up, you can't help but laugh and HAVE to share it with your friends.

📌 Memes have become a universal language, connecting people from all walks of life. But where did they come from, and why are they so powerful?

Let's dive in!

Memes have been around for decades, but they really exploded in popularity with the rise of the internet. From early internet forums to social media platforms, memes have evolved into a cultural phenomenon. 👀 

Why do memes work so well? There are 3 main reasons:

  • 🤣 Humor is contagious: Humans are hardwired to love a good laugh. Memes tap into our sense of humor, creating an emotional connection that makes them highly shareable.

  • 🧩 Synaptic gymnastics: Memes are like little mental puzzles. They challenge us to make connections and see things in new ways, stimulating our brains and keeping us engaged.

  • ⚡️ Energy exchange: When we share a meme, we're not just sending a funny picture; we're also sharing a bit of ourselves and our emotions. This creates a sense of community and belonging.

So, what does this mean for marketers? 🤔 By using humor and relatable content, you can create a more personal connection with your customers.

💡 Here are a few tips for using memes in your marketing:

1️⃣ Know your audience: What kind of humor do they appreciate?

2️⃣ Stay relevant: Use memes that are trending and timely.

3️⃣ Align with your brand: Make sure the memes you use reflect your brand's personality and values.

4️⃣ Track your results: Use analytics to measure the impact of your meme marketing.

Memes are a form of social currency. By sharing them, you're showing that you're in touch with what's going on in the world and that you're not afraid to have a little fun. 🥳 

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