Make your content stand out!

Here's how to shift your content strategy in 3 simple ways

Author

Matthew Curtis
April 29, 2024

💬 Content marketing used to be straightforward: find that rare gem of an article in a sea of search results and watch it attract traffic like a magnet.

However, as SEO evolved towards aggregation, comprehensive guides dominated, leading to a saturation of copycat content. Once a reader has seen one, they've seen them all.

Today, content marketers must ask, "What unique information can I contribute?" 🤔 

Here's how to shift your content strategy 👇️ 

1) Build upon existing content

Instead of competing head-on with comprehensive articles, assume your audience has already consumed them. How can you elevate the discussion?

📌 Provide actionable next steps, extending the narrative from existing articles.

📌 Deep dive into key concepts from competitor content, offering richer insights and perspectives.

📌 Create an advanced version, delving into complexities, details, and nuances beyond the basics.

2) Explore unconventional framings and angles

Taking risks with fresh perspectives and unique information can yield rewards. Consider:

📌 Addressing unmet needs or specific use cases not covered elsewhere.

📌 Filling gaps in information that other articles overlook.

📌 Challenging outdated beliefs or correcting misconceptions in the industry.

3) Fortify your content with original research

Differentiate your content by offering insights and data not available elsewhere.

📌 Incorporate personal anecdotes, experiences, or case studies.

📌 Conduct surveys or gather data from your audience or industry experts.

📌 Include quotes and insights from subject matter authorities to add credibility and depth.

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