Social media wins: 3 brands doing it right

In a world overflowing with content, standing out on social media can feel like trying to shout over a crowded stadium. Yet, some brands manage to cut through the noise and create content that's not just seen, but shared, liked, and loved. 🫶 

These brands aren't just selling products; they're telling stories, sparking conversations, and building real connections with their audience. They've turned their social media channels into platforms for creativity, humor, and community.

Let's explore what they're doing right. 👀 

1️⃣ Old Spice: The Man Your Man Could Smell Like

Remember that viral Old Spice campaign with the buff, shirtless guy? Old Spice understood that their target audience was craving a more authentic and humorous connection with a brand. By creating a series of hilarious and unexpected videos, they turned a once-boring product into a cultural phenomenon all over their social media.

2️⃣ Wendy's: The Queen of Sass

@wendys

Replying to @siriusxm What’s that? Am I hearing radio silence for the first time? #nationalroastday

Wendy's isn't your average fast-food chain. They've become known for their witty and often sarcastic social media presence. From roasting competitors to engaging in hilarious banter with customers, Wendy's has mastered the art of social media humor.

✅ What they did right:

• Relatability: Wendy's speaks to their audience in a way that feels authentic and relatable.

• Humor: Their content is consistently funny, making it shareable and memorable.

• Engagement: They actively engage with their followers, creating a sense of community.
  

3️⃣ LEGO: Building Communities

@lego

Ah, perfect 🦜: Ah, perfect! #LEGO #HomeDecor #Building

LEGO has successfully transitioned from a toy company to a lifestyle brand. Their socials are filled with inspiring fan-created builds, behind-the-scenes looks at new sets, and engaging contests.

✅ What they did right:

• Community: LEGO fosters a strong sense of community among their fans.

• Nostalgia: They tap into the nostalgia of childhood while also appealing to adult fans.

• Creativity: They inspire creativity by showcasing the endless possibilities of their products.
  

New in here? Get to know Insight Voice! 📣 

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️Insight Voice was created to unlock your voice and help you carve out your corner of the internet.