Unleash the power of silence on Linkedin

Looking to level up your B2B outreach game? Let's talk about a strategy that might surprise you: ditching the intro message

Author

Matthew Curtis
May 30, 2024

Here's the deal: We've noticed that a simple connection request without a message can actually be more effective than a generic intro.

💭 Think about it: A blank request comes across as less sales-y and more open-ended. People are more likely to accept it because it feels less like a pre-programmed pitch.

On the other hand, those templated intro messages? They scream outreach automation and get ignored faster than you can say "social selling."

So, how do you leverage the power of silence? 🔇

🪄 Here's the magic trick: Focus on building a strong profile first.

1️⃣ Showcase your expertise, share valuable content, and actively engage in discussions. When people see a compelling profile behind a connection request, they're much more likely to hit "Accept."

2️⃣ Next, be judicious with your connections. Don't spam everyone in sight. Instead, target individuals who are a good fit for your offerings and interests.

💡 Remember: A well-crafted profile speaks for itself. Let your silence be your superpower on LinkedIn.

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