What's cooking in January? Key dates + ideas for this month

Get ready to ring in the new year with a marketing calendar packed with opportunities! 📆 

January is a month full of holidays, food-related celebrations, and cultural events that can be leveraged to connect with your audience. Let's dive into some key dates and ideas to help you plan your content. 👇️ 

January 1st - New Year's Day 🥂 

→ Tip: Create a "New Year, New You" campaign focusing on personal growth and self-improvement.

💡 Content idea: Share inspiring quotes, offer limited-time discounts on products or services that promote wellness, or create a social media challenge encouraging followers to share their New Year's resolutions.

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January 6th - National Shortbread Day 🍪 

→ Tip: Leverage the visual appeal of shortbread to create engaging content.

💡 Content idea: Host a baking contest on social media, share a recipe for your favorite shortbread variation, or partner with a local bakery for a giveaway.

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January 20th - Blue Monday 🔵 (Often touted as the "most depressing day of the year," it's a great opportunity to spread positivity)

→ Tip: Focus on uplifting content that promotes mental health and well-being.

💡 Content idea: Share inspiring stories, offer wellness products, or organize a virtual event featuring a motivational speaker.

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January 20th - National Cheese Lovers Day 🧀 

→ Tip: Use humor and relatable content to connect with your audience.

💡 Content idea: Create a fun quiz about different types of cheese, share cheesy puns on social media, or offer a special cheese board pairing for your customers.

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January 26th - Australia Day 🇦🇺 

→ Tip: If your target audience includes Australians or if you have a global reach, consider creating content that celebrates Australian culture.

💡 Content idea: Share fun facts about Australia, feature Australian-made products, or offer a special promotion for your Australian customers.

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January 27th - Chocolate Cake Day 🍰 

→ Tip: Chocolate is a universal favorite, so there's something for everyone here.

💡 Content idea: Share a decadent chocolate cake recipe, host a chocolate-themed giveaway, or partner with a local chocolatier for a special offer.

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January 29th - Chinese New Year (Year of the Snake) 🐍 

→ Tip: Research the significance of the Year of the Snake and incorporate those themes into your content.

💡 Content idea: Create a social media post wishing your followers a Happy New Year in Chinese, offer special discounts on products related to Chinese culture, or host a virtual Chinese New Year celebration.

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January 31st - Hot Chocolate Day 🍫 

→ Tip: Focus on the cozy and comforting aspects of hot chocolate.

💡 Content idea: Share a recipe for your favorite hot chocolate, offer a special hot chocolate bundle, or create a social media poll asking followers about their favorite hot chocolate toppings.

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