What you DON’T need to start content on LinkedIn?

Feeling a little intimidated by the thought of creating content for LinkedIn? 🤔 

It's easy to get caught up in the idea that you need to be a seasoned expert with thousands of followers to make a meaningful impact. But the truth is, you don't need to be perfect to start sharing your knowledge and connecting with others. 🙅‍♂️ 

Let's bust some common myths about creating content on LinkedIn:

❌ You don't need a laundry list of certifications: Your unique perspective and experiences are valuable, regardless of your formal qualifications.

❌ Don’t get too busy getting a lot of followers: Building a community takes time. Don't let a small follower count discourage you.

❌ You don't have to overshare your life: but sharing personal anecdotes can help you connect with your audience on a deeper level.

❌ Experience is a great teacher, but it's not a prerequisite: New perspectives and fresh ideas can be just as valuable as years of experience.

❌ Don't underestimate the power of organic content: While paid advertising can be helpful, organic search can help you a lot when you’re starting.

So, what do you actually need to start sharing on LinkedIn?

✅ Passion: Genuine enthusiasm for your topic will shine through.

✅ Clarity: Know who you're trying to reach and tailor your content accordingly.

✅ Engagement: Be active in the LinkedIn community and respond to comments and messages.

✅ Curiosity: Experiment with different formats and find what works best for you.

✅ A growth mindset: Be open to learning from others and improving your skills.

⌛️ The best time to start was yesterday, but the second best time is today. Don't let fear hold you back. Hit that publish button and let your voice be heard!

New in here? Get to know Insight Voice!

Building an audience will change your life and your team. More dialogue, more opportunities, and more referrals. This is true for everyone, but most lack the ability to find their voice and build a personal brand around it.

🔓️Insight Voice was created to unlock your voice and help you carve out your corner of the internet.